Craft a Powerful Brand Identity with For Her Media.
Your brand identity is your unique voice in a crowded market. It’s the essence of who you are, how you want to connect with your audience, and what sets you apart from the competition. At For Her Media, we specialize in shaping compelling brand identities. From expert logo design to captivating marketing collateral and exceptional graphic design, we collaborate with you to ensure your company projects the perfect image to the right consumers. Let us help you craft a brand identity that resonates and captivates.
Just a few of our services include:
- Logo design
- Brand color palette and typography
- Brand style guide
- Business card design
- Letterhead and stationary design
- Social media graphics
- Marketing collateral
- Email templates
- Presentations
Brand Identity Process
Initial Client Consultation:
In the initial client consultation phase, the process begins with a meeting aimed at understanding your business, values, and goals. Additionally, this phase involves gathering information about your vision for your brand identity.
Brand Discovery and Research:
Moving on to brand discovery and research, this stage encompasses market and competitor analysis to identify industry trends and positioning opportunities. It also involves understanding the preferences and perceptions of the target audience.
Logo Design:
The logo design phase starts with creating a creative brief outlining logo requirements and preferences. Following this, multiple logo concepts are generated for your review. The chosen logo concept is then refined based on client feedback, and various logo variations are created for different applications, such as horizontal, vertical, and monochrome versions. Finally, client approval is obtained for the selected logo.
Brand Elements:
In the brand elements phase, the primary and secondary brand colors, as well as typography choices, are defined. Custom icons or graphics are developed as part of brand iconography, and a comprehensive style guide is created to detail logo usage, color codes, typography guidelines, and brand imagery.
Print and Digital Materials Design:
The design of print and digital materials includes professional business card design, custom letterhead and stationery templates, social media graphics, marketing collateral like brochures and flyers, branded email templates, and custom presentation templates.
Client Review and Approval:
Client review and approval involve presenting design concepts for each material to you, making necessary revisions based on your feedback, and obtaining final approval for all brand materials.
Production and Delivery:
In the production and delivery phase, print-ready files and digital assets for various materials are prepared. If necessary, coordination with print vendors for production is undertaken, and all finalized design files are delivered to the client.
Brand Launch and Implementation:
Brand launch and implementation entail assisting you in implementing the new brand identity across all touch-points, updating social media profiles with the new brand elements, and providing employee training on proper brand usage.
Get started on building your brand with one of our monthly Startup Brand Subscriptions.