KNOW WHEN TO FOCUS ON SALES OVER MARKETING
Ask any seasoned marketer, and they will tell you that marketing is a marathon and sales is a sprint. Finding the right balance between marketing and sales can be a …
WHEN SALES TAKES THE LEAD IN A TIGHT BUDGET
Having a small budget can significantly influence how a company allocates its resources and approaches customer acquisition. In certain circumstances, businesses find it not just practical but essential to favor …
LINKEDIN METRICS YOU SHOULD BE MEASURING FOR YOUR BUSINESS
LinkedIn has emerged as a powerful platform for businesses to establish their brand presence, engage with a professional audience, and drive growth. To effectively navigate this dynamic space, it’s essential …
MARKETING INSIGHTS THAT WILL HELP GROW YOUR BUSINESS
Marketing insights are valuable pieces of information or observations that help businesses make informed decisions about their marketing strategies. Here are some examples of marketing insights: 1. Customer Segmentation Insights: …
10 MUST-HAVES FOR A STANDOUT BRAND
In today’s fiercely competitive business landscape, building a standout brand is essential for success. A memorable brand not only attracts customers but also establishes trust and loyalty. To create a …
10 EFFECTIVE MARKETING TIPS FOR SMALL BUDGETS
Marketing is crucial for the success of any business, but for small businesses with limited budgets, it can be challenging to compete in the ever-evolving digital landscape. However, with the …
WELCOME HOME: EFFECTIVE WEBSITE DEVELOPMENT
“You can lead a horse to water, but you can’t make him drink.” When analyzing the effectiveness of your website, you have to consider your ability to persuade visitors to …
KEEP ‘EM COMING: DEVELOP A MARKETING CAMPAIGN WITH LONGEVITY
One of the most relevant business rules states, in order to grow a business you must satisfy and retain the customers you currently have. When it comes to marketing and …